As the owner of a couple of Gibson guitars (which take up more of my limited leisure time than this blog or tweeting or any other recreational computing), I was tempted to skip a couple hours of work and run over to see an event at New York's Hard Rock Cafe yesterday that had been billed in emails from Gibson in dramatic terms "Gibson invites you to witness a revolution. Henry Juszkiewicz, Chairman and CEO of Gibson Guitar Corp, will address members of the press, artists and fans, with an announcement that will change music forever. This is more than a press conference. More than an event. This is an uprising!" I didn't go, and I'm glad.
Henry Juszkiewicz and the teabaggers are devaluing the word "revolution" in twenty ten, because Gibson's attempt to "change music forever" was the Firebird X seen in this video from yesterday's event.
It looks and sounds gimmicky and (not to offend the demonstrator, who obviously knows his way around a fretboard) the size of the guitarist makes the Firebird look like it's the size of a Guitar Hero controller. How many of these electronics will be outdated in 5 years? Or worn out and unfixable in 10? A Gibson guitar with a MSRP of more than five grand should be around for at least 40 or 50 years, as the next video shows.
This is a Firebird III from 1963, showing why True Blue Liberal will be wearing white rather than red in this particular "revolution". Here's what a guitar should sound like.
Now I'm going to shut off my computer and pick up my Flying V or my SG. I have some practicing to do.