His run for President didn't begin with his announcement taking place at Trump Tower as I type this. Here he is trying to draw the cameras' attention to his famous baroque hairstyle with a "run for President" on the Reform Party ticket in 2000:
Just in case you forgot (I did), the ultimate Reform Party candidate in 2000 was Pat Buchanan (how could I forget the votes he got in Palm Beach County because of a bad ballot design that threw the state of Florida and the presidency to George W. Bush?).