I had read about the "Meet Your Meat" video when reading Jonathan Safran Foer's Eating Animals, but I avoided watching it until today. Not even the soothing familiar voice of Alec Baldwin as narrator makes the images more palatable, which, of course, is the point.
If you're thinking of giving up something other than Christianity for Lent, then you might be well-served by watching at least some of this (or finding more videos at the PETA TV archive).
Of course this isn't just about meat eating, or ethics. It's about corporations and the fact that, in the pursuit of dollars, EVERYTHING is permitted.
But we don't have to support it.